Standard+3.6.1

=Lesson Plans: Thinking about Advertising, "Merchants of Cool" = Materials: Advertisements brought in by students, “Merchants of Cool” DVD, “Merchants of Cool” viewing guide Objectives: Students will be able to… -Explain why an advertisement is effective -Recognize copy -Answer questions about “Merchants of Cool”

Procedures: 1. Students will break up into small groups of three or four and share their three ads with the group. During this time students will be asked to share why they think this ad works and how the copy functions (There is no copy, too many words, uses a slogan, etc.)

2. Groups will choose one ad and present it to the class. They will name the product, discuss the copy and tell why it is effective.

3. Students will start watching “Merchants of Cool.” They will have a viewing guide to fill out during the documentary to ensure they are following along and understand the main points. (25 points)

​ To view "Merchants of Cool," click on this link []